Why Digital Signage Is on the Rise

digital signage

Digital signage is on the rise for several reasons, but perhaps one of the biggest reasons is that it was really overdue. We have been seeing movies and TV shows for decades where their vision of the future shows digital signs, neon signs, and holographics. The digital signage market was always set to explode at some point, it is just surprising that it has taken this long.

The Digital Signage Market Has Grown

There are quite a few reasons why the digital signage market has grown so much. The technology required is now more readily available, the technology is easier to install, it is more efficient, and the hardware itself is cheaper, better, faster and much easier to install. The software has become as easy-to-use as your standard Smartphone app and is just as easy to download and install. Costs of things like the digital signs and the hardware have come down dramatically, and the way digital signage is being used is inspiring new adopters to try digital signs themselves.

The Technology is There

There have been massive advances in digital sign technology, in streaming technology and in PC and Internet technology. As a result, it is easier than ever to get your digital kiosks set up. It is easy to find all the parts, set it up, install it and get it running. The technology is so advanced that things like view width, glare, and a clear image are no longer a problem.

Easier To Install and Operate

This cannot be stated enough because it is a founding factor in why the digital signage market is being adopted so quickly. There is no denying that low hardware prices are a key factor, but if the hardware were cheap, but still difficult to install and/or operate, then digital signage adoption would not have moved so fast.

The Hardware is Much Cheaper

Thanks to mass production and fundamental capitalist markets, people demanded bigger screens, better screens and cheaper screens, so that is what they got. What is digital signage supposed to have done to affect global markets? Well, in a sense, the cheapness of digital signs and their associated hardware is a byproduct of people wanting bigger, cheaper, better TV screens. The same technology is used for digital and TV screens, so when manufacturing one for low costs, why not manufacture the other for low costs.

The Software Has Come a Long Way

This sort of thing always happens when something is popular and people want it. That is why things like translation software used to cost hundreds, and now you can get it free on the Internet. The software used to run digital signs used to look, install and handle like a programmers notebook mixed with an accountants handbook. It wasn’t fun to use and it wasn’t easy to operate. Getting the installation correct was also a hassle. 

These days, you can use a system like Kitcast and have it downloaded to your digital signs, to your streaming devices and your desktop computers, and it only takes a few clicks. Installing is no different than installing an app on your Smartphone, and the user interface has been streamlined to offer people exactly what they need. They can even schedule their content and manufacture content via their computer if they wish. Or, they can upload and/or stream their already-made content to their signs.

Let’s not also forget that the audio visual industry has come a long way too. The tools that Pixar were using to make the first Toy Story movie are not only available for free online, but they have been massively improved since Toy Story one was made.

Digital Sign Usage is Inspiring

The more that companies and people use digital signs in new and innovative ways, the more it subtly promotes their use. More and more people then go out and buy them and experiment with their many uses. You then start seeing them everywhere, from school sports areas to massive corporate offices. The more people actually use them, the more they find new uses for them, and this seems to be infectious.

In reality, the problem has always been that digital sign were being woefully underutilized as just a substitution for paper posters. Nowadays, people are using digital signs in such new and innovative ways. They are catching up on what they should have been using digital signs for all along. It is like the first person to use a horse to pull a wagon, and then everybody else slaps their foreheads and wonders why they weren’t doing it beforehand.