How to Choose the Best Digital Signage System for Any Business Area?

Building your own digital signage system is far easier than it has ever been in the past. Gone are the days of complex installations and PC towers attached by wires. These days, you can buy a series of low-priced screens, and have them plug-and-play whatever content you want, live or pre-made, and put them wherever you want within your business as easily as you to set up a TV in your place of business

Digital Signage System Choices and Options

You have a world of options since a digital sign can be made up of a regular TV and a flash drive. But, if you are looking to set up your digital signs in a commercial or business area, you are probably looking for digital signs that were manufactured for a specific purpose. Be it to show people where the entrances are at a windswept outdoor event, or a digital sign that takes peoples’ orders in a fast food restaurant. Signs that were built for purpose are pretty easy to find since they are very popular these days, and they often come with a smart digital signage system.

For example, the retailers may offer indoor and outdoor digital signs along with streaming devices that you can plug and play as soon as you get home. It is then just a case of downloading KitCast into your digital signage solution and you have a method for controlling your content on your digital signs.

How Many Digital Signs Do You Want?

If you just want one or two, then you can keep things as simple as possible. Connect them up to your Wi-Fi, have a streaming device send content via your digital signage software, and your digital sign setup is complete. It gets even easier if you want all the signs to show the same content.

If you want several digital signs with different content on them, then setting up different screens with different streaming devices is necessary. Plus, it is handy to have a PC nearby that helps you control all your screens from a single hub. This is especially true if you want dynamic content, or live-updated content to run on your digital signs.

Is Your Digital Signage Fit For Purpose?

Does your digital signage system suit its location and its use? For example, if your digital sign is outdoors, then some sort of protective structure or casing will need to be placed around it to protect it from the elements. 

If your digital sign is to be placed in a large hallway, then is its stand and its case strong enough to withstand people accidentally knocking into it? Also, is the screen good enough so that it can be seen from very wide angles? Is there a glare on the screen or the case glass?
If you are looking for more of a touch-screen digital signage solution, then is your digital signage software capable of working with touch screen technology? Do you need added hardware to connect to Bluetooth, or to allow people to pay for things with their phones or bank cards?

Making Your Content

This is a tricky one because it is very situational. For example, in call centers, statistics are simply streamed from the office computer onto the digital screens so that staff can see how close they are to their current goals. Another example may simply involve video demonstrations of products that are set on an automatic loop.

Your digital sign software may help you create content, and your digital signage CMS may help you manage and schedule that content. Luckily, most digital sign content management systems and associated design software will work with most types of digital sign, streaming devices and linked computers. It is not like the Apple and Android Smartphone situation where you have to pick one operating system or the other. In this case, it doesn’t matter what operating systems you use, there are pieces of software that will work to power your digital signs.

How Easy is the Setup?

This has been touched upon in this article with the words “Plug-and-play” which is a fancy way of saying that long installation times and tricky setups are a thing of the past. The digital sign industry has come a long way, which is why the whole process has been streamlined. In many cases, downloading a using software is just as easy as downloading and installing an app on your phone. In many cases, the signs you use or the TVs you use have USB or HDMI cables to connect up, and they fit easily into micro-computers, streaming devices, laptops or PCs. Connect it all up, run a bit of setup, and you are ready to operate.

The hardest part is usually when you have to learn how to use the content management systems or the design tools. In terms of actual setup, most of the hard work has already been done for you. There is no need to find the easiest to set up or the easiest to install because they are all pretty easy.